Would you believe the two models pictured are wearing the same shades of makeup? Well, they are! Obviously, their concealer and foundation match their skintone, but the Pure Radiance pressed powder, Alive Blush, Perfect Eyeliner, eyeshadows and Chutzpah Lipstick are the exact same on both models.

Many of you know my philosophy of beauty is Minimum Makeup, Maximum Impact! and I’m truly a minimalist when it comes to makeup. Part of that philosophy lends itself to using universally flattering shades that compliment every skintone and ethnicity. It’s a tough lesson to sell, as most women want to enjoy a huge selection of colors where they can pick and choose. The fact is, the shades I offer are the ones you actually end up wearing.  Turquiose eyeshadow is fun, but how often are you really going to wear it? Neutrals and warm shades can enhance your God given good looks without drawing attention to the makeup itself and choosing unversal shades take the guesswork out of it.